A bold claim
Blogging has now become a growing trend of internet world. You can become a well known figure, build new relationships, attract and win more customers and clients, attract new business and crush your competitors all through a Blog! Now this is a bold claim but it is true.
Business people out there should setup blogs along with their websites to spread their marketing on a large scale. However, setting up only a blog would just be enough considering the growing trend of today’s blogging.
Reasons why you should set up a blog
⁻ Firstly, blogs are very easy to set up. They are simple to maintain and handle. No HTML or technical abilities required
⁻ Secondly, search engines love them as blogs are updated more often with fresh content so blogs are very popular among readers
⁻ Blogs help you to reach out to readers, get new insights and build new relationships as readers and writers can interact by commenting on the blog
⁻ You can portray yourself as a brand by writing about your business, and as you are the one knowledgeable about it; you can portray yourself as an authority on the subject
I could really go on and on about the positives of blogging but the main point is blogs have now become a trend today, its mainstream now and brilliant opportunity to find new leads so you should really do think about setting up a blog of your own.
A blog was once called a Weblog and was known as an Online Journal prearranged in a chronological order. Weblogs normally focused on one theme or topic and visitors were allowed to give feedback through commenting on the blog. This created an interactive dialog between the blog owner and visitors. The only difference is that, at that time it wasn’t used on such a large scale as it is now. People then used it for writing about their interests or just to pen down their thoughts. The idea that using blogs for business can go viral was unimaginable at that time.
With time, blogging passed through gradual changes and become popular as people started taking interest in writing online journals. This popularity was mainly due to few new programs like Bloggers.com through which people can create their own weblogs. Through such programs the trend of blogging prevailed and the blogging scope that we see today was born. Blogging is now mainstream and to keep up with the new trends, it can be taken as a very vital source to spread your knowledge and business. A whole fresh breed of bloggers is now here and people have become savvier to this technology.
Blogging has now become a “global” trend. A well know blog search engine Technorati.com recently tracked over 112 million blogs worldwide! They have been conducting research studies on blogging since 2004. In their current report it is mentioned that they tracked bloggers from 66 countries and blogs in 81 various languages. Bloggers today, create and post about one million blog posts each day!
This insight shows that blogging is here to stay! So get your creative caps on and formulate your own blog. Happy Blogging!
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